Blog

Virtual Meeting Etiquette 2025: Essential Rules for Professional Online Communication

Published

6 months ago

September 22, 2025

Master virtual meeting etiquette in 2025. Learn the key rules for professionalism, communication, and productivity in online meetings.

The rise of remote work has transformed how we communicate, making online meetings an essential part of daily professional life. While video conferencing tools provide convenience, they also create challenges that can impact communication, productivity, and professionalism. That is why understanding virtual meeting etiquette is more important than ever in 2025.

Virtual meeting etiquette ensures that participants communicate respectfully, minimize distractions, and maintain a professional atmosphere. Just as we follow unwritten rules in face-to-face meetings, online interactions also demand proper behavior. In this article, we will explore the key principles of virtual meeting etiquette, why it matters, and how to improve your online meeting presence.

Table of Contents

Why Virtual Meeting Etiquette Matters

Professionalism is at the core of any workplace, whether in person or online. Poor behavior in virtual meetings—such as talking over others, failing to mute microphones, or arriving late—can harm productivity and damage reputations. Following virtual meeting etiquette builds trust and ensures that everyone feels respected and heard.

Moreover, the digital environment comes with its own challenges. Technical issues, background noise, and camera presence all affect communication. When participants understand and practice virtual meeting etiquette, these challenges become easier to manage. The result is smoother collaboration, stronger relationships, and more effective outcomes.

Preparing for a Virtual Meeting

Preparation is the first step in practicing good virtual meeting etiquette. Logging in at the last minute without checking your setup often leads to delays and embarrassment. Instead, take time to test your internet connection, microphone, and camera. Ensure your background is professional and well-lit, free of unnecessary distractions.

Another important aspect of virtual meeting etiquette is reviewing the agenda ahead of time. Knowing the topics and your role in the discussion shows respect for others’ time. Just as in an office setting, preparation signals professionalism and readiness. A well-prepared participant contributes more effectively and avoids unnecessary interruptions.

Professional Presentation and Body Language

Even though you are not physically in the same room, appearance and body language matter. Dressing appropriately, at least from the waist up, demonstrates respect for the meeting and its participants. Casual attire may be acceptable in some workplaces, but it is always safer to choose professional clothing when in doubt.

Maintaining eye contact is another critical part of virtual meeting etiquette. Instead of constantly looking at your own video window or multitasking on other screens, focus on the camera when speaking. This small adjustment helps create the impression of direct communication, making your presence stronger and more engaging.

Communication During the Meeting

Good communication is at the heart of virtual meeting etiquette. Always allow others to finish speaking before responding, and avoid talking over participants. Using the “raise hand” feature or waiting for pauses shows respect and prevents confusion. Clear, concise speech also helps ensure everyone can follow along, especially if some participants face connection issues.

Equally important is managing your microphone. Background noise is one of the most common distractions in online meetings. Muting yourself when not speaking is a simple but powerful rule of virtual meeting etiquette. It allows the conversation to flow without interruptions and shows courtesy to others.

Managing Distractions and Technology

Nothing disrupts a meeting more than constant distractions. Checking your phone, sending unrelated emails, or eating on camera signals disinterest and breaks the flow. Practicing good virtual meeting etiquette means giving your full attention to the discussion, just as you would in person.

Technology also plays a major role. Always have backup options if your connection fails, such as calling in by phone. Familiarize yourself with the platform’s features, from screen sharing to breakout rooms, to avoid fumbling during the meeting. Proper use of technology demonstrates professionalism and keeps the focus on the content rather than technical difficulties.

Respecting Time and Schedules

Time is one of the most valuable resources in any workplace. Respecting the schedule is a vital rule of virtual meeting etiquette. Arriving late, dragging discussions off-topic, or extending the meeting unnecessarily creates frustration for participants. Being punctual and concise shows respect for everyone’s time.

If you are leading the meeting, setting a clear agenda and sticking to it is essential. End the meeting on schedule whenever possible. Participants will appreciate your efficiency and be more engaged in future discussions. Following this principle of virtual meeting etiquette reinforces trust and productivity across the team.

Following Up After the Meeting

Virtual meeting etiquette does not end when the call is over. Sending a summary of key points, action items, and deadlines helps ensure that everyone is aligned. A quick follow-up email or message provides clarity and prevents misunderstandings.

Expressing appreciation for participants’ time is another subtle yet powerful part of etiquette. A simple thank-you goes a long way in building stronger professional relationships. By practicing good follow-up habits, you extend the professionalism of the meeting into the next steps of collaboration.

Conclusion

The shift toward remote and hybrid work makes understanding virtual meeting etiquette more important than ever. From preparation and communication to professionalism and follow-ups, these rules help create smoother, more respectful, and more productive online interactions.

Mastering virtual meeting etiquette benefits not only individuals but also entire organizations. Teams that practice good etiquette foster stronger collaboration, avoid unnecessary conflicts, and achieve better results. As online meetings remain a central part of professional life in 2025 and beyond, adopting these practices is essential for long-term success.

ALSO READ THIS

Blog

Joe Rogan Net Worth 2026: 7 Powerful Insights Into His $100M+ Empire

Published

4 weeks ago

February 22, 2026

affanahmed4077@gmail.com

Joe Rogan Net Worth in 2026 exceeds $100M+. Discover how podcasting, UFC commentary, comedy, and Spotify deals built his massive empire.

Joe Rogan Net Worth in 2026 continues to spark massive curiosity online. From podcast dominance to UFC commentary and stand-up comedy, Rogan has built one of the most impressive media empires in modern entertainment. Moreover, his strategic business moves and exclusive streaming deals have pushed his fortune beyond the $100 million mark.

However, his journey did not start with billion-dollar contracts. Instead, Joe Rogan steadily built his brand through hard work, bold opinions, and smart investments. Therefore, understanding how he grew his empire offers valuable lessons for entrepreneurs, creators, and investors alike.

Who Is Joe Rogan?

Joe Rogan is an American podcaster, comedian, UFC commentator, and former television host. He first gained national attention as the host of Fear Factor in the early 2000s. However, his real breakthrough came with the launch of The Joe Rogan Experience podcast in 2009.

Over time, his podcast evolved into one of the most influential long-form interview platforms in the world. Moreover, Rogan invited scientists, athletes, politicians, and entrepreneurs, which expanded his audience globally. As a result, his brand became far more valuable than traditional TV fame.

Joe Rogan Net Worth in 2026

As of 2026, Joe Rogan Net Worth is estimated to exceed $100 million, with some analysts placing it significantly higher. However, exact figures vary due to private investments and undisclosed contract details.

Several factors contribute to his wealth:

Multi-year exclusive streaming deals
Podcast advertising revenue
UFC commentary contracts
Stand-up comedy tours
Business investments and sponsorships

Therefore, his net worth reflects diversified income rather than a single revenue source. In addition, his negotiation power increased after proving his podcast could attract millions of loyal listeners per episode.

The Spotify Deal That Changed Everything

The biggest turning point in Joe Rogan Net Worth growth came with his partnership with Spotify. In 2020, he signed an exclusive licensing deal reportedly worth over $100 million. Later renewals further boosted his earnings.

Moreover, this deal reshaped the podcasting industry. For example, it proved that independent creators could command Hollywood-level contracts without traditional networks. Therefore, Rogan positioned himself as a pioneer in digital media monetization.

Although controversy sometimes surrounded his show, his audience engagement remained strong. As a result, streaming platforms continued to see massive value in his reach and influence.

Income Streams Behind His $100M+ Empire

Joe Rogan does not rely on one paycheck. Instead, he built multiple revenue channels that work together.

1. The Joe Rogan Experience

The podcast generates revenue through:

Licensing agreements
Ad placements
Sponsored segments
Video streaming rights

Moreover, long-form content keeps audiences engaged for hours, which increases advertiser value.

2. UFC Commentary

Rogan serves as a color commentator for the Ultimate Fighting Championship. Although this role is not his largest income source, it strengthens his personal brand.

Therefore, UFC exposure supports his credibility in combat sports and expands his audience base.

3. Stand-Up Comedy Tours

Before podcast fame, Rogan built his career as a stand-up comedian. Even today, sold-out tours add millions to his annual earnings. In addition, live performances strengthen fan loyalty.

4. YouTube & Digital Revenue

Although the podcast shifted platforms, older clips and highlights continue generating views. Consequently, digital ad revenue and viral clips increase long-term income.

5. Sponsorships & Partnerships

Brands seek access to Rogan’s loyal audience. Therefore, high-value sponsorships and endorsements contribute significantly to Joe Rogan Net Worth growth.

Business Strategy and Smart Investments

Joe Rogan approaches business differently from traditional celebrities. Instead of chasing fame alone, he focuses on ownership and control.

For example:

He retained creative control of his podcast.
He negotiated licensing instead of selling full ownership.
He diversified income streams to reduce risk.

Moreover, Rogan invests in real estate and private ventures. Reports suggest he owns luxury properties in Texas and California. Therefore, tangible assets add stability to his portfolio.

In addition, relocating to Texas lowered state income tax obligations. As a result, he optimized long-term financial efficiency.

How Joe Rogan Spends His Fortune

Although Joe Rogan Net Worth exceeds $100 million, he does not flaunt excessive luxury daily. However, he does invest in lifestyle upgrades that align with his interests.

Some notable spending areas include:

High-end real estate
Fitness equipment and training facilities
Hunting and outdoor gear
Car collections

Moreover, Rogan values health and performance. Therefore, much of his spending supports physical training and martial arts.

In addition, he supports various causes and promotes open discussion across political and scientific topics.

The Power of Long-Form Content

One key factor behind Joe Rogan Net Worth growth is the power of long-form conversations. Unlike short interviews, his episodes often run 2–3 hours.

This format offers major advantages:

Deep audience engagement
Strong trust building
High advertising value
Viral clip potential

Moreover, long-form content creates authenticity. As a result, listeners feel connected rather than marketed to.

Controversy and Brand Resilience

Rogan’s career has not been free from criticism. However, controversy often increases visibility rather than reducing influence.

For example:

Public debates boost media coverage.
Social discussions increase podcast downloads.
Loyal audiences defend the brand.

Therefore, resilience plays a major role in sustaining Joe Rogan Net Worth growth. Instead of retreating, he adapts and continues producing content.

What Creators Can Learn From His Success

If you analyze Joe Rogan Net Worth growth, several lessons emerge.

1. Own Your Platform

Ownership creates leverage. Rogan maintained control over his content, which strengthened negotiations.

2. Diversify Income

Relying on one source increases risk. However, multiple streams create financial stability.

3. Build a Loyal Audience

Trust drives revenue. Therefore, consistent value matters more than viral trends.

4. Think Long-Term

Rogan built his podcast for years before landing nine-figure deals. Moreover, patience multiplied his returns.

FAQs About Joe Rogan Net Worth

1. What is Joe Rogan Net Worth in 2026?

Joe Rogan Net Worth in 2026 is estimated to exceed $100 million, largely driven by podcast licensing deals and diversified income streams.

2. How much did Spotify pay Joe Rogan?

Reports suggest Spotify signed deals worth over $100 million, although exact figures remain confidential.

3. Does Joe Rogan still work with the UFC?

Yes, he continues working as a commentator for the Ultimate Fighting Championship, though selectively.

4. What is Joe Rogan’s biggest source of income?

His podcast licensing agreements and streaming partnerships generate the majority of his earnings.

5. Is Joe Rogan a billionaire?

No, Joe Rogan Net Worth is not in the billions. However, he remains one of the highest-paid podcasters globally.

Conclusion: The Future of Joe Rogan Net Worth

In 2026, Joe Rogan Net Worth stands as proof that independent creators can build powerful media empires. Moreover, his strategic deals, diversified income, and loyal audience continue to fuel growth.

However, his real advantage lies in ownership and authenticity. Therefore, his financial success reflects long-term vision rather than overnight fame.

If you want to build wealth like Rogan, focus on creating value, maintaining control, and thinking long-term. In addition, diversify your income and invest wisely.

Stay tuned for more powerful breakdowns of celebrity wealth, business strategies, and digital empire building.

ALSO READ THIS

Blog

Michael Jordan Net Worth 2026: 7 Powerful Billion-Dollar Insights Revealed

Published

4 weeks ago

February 22, 2026

affanahmed4077@gmail.com

Michael Jordan Net Worth in 2026 explained with a powerful billion-dollar breakdown of his NBA salary, Nike deal, business empire, and investments.

Michael Jordan Net Worth in 2026 continues to dominate headlines across the sports and business world. Even decades after retiring from professional basketball, his wealth keeps growing at an incredible pace. Therefore, many fans wonder how a former NBA player built a billion-dollar empire that still expands every year.

In this detailed guide, we break down Michael Jordan Net Worth step by step. Moreover, we explore his NBA earnings, Nike partnership, ownership deals, endorsements, and investments. By the end, you will clearly understand how he turned basketball greatness into lasting financial power.

Table of Contents

Early Career and NBA Salary Growth

Michael Jordan’s journey to wealth began with the Chicago Bulls in 1984. Although his early contracts were modest compared to today’s stars, they laid the foundation for future success. However, his dominance on the court quickly changed everything.

During the 1990s, Jordan signed record-breaking contracts. For example, in the 1997–98 season, he earned over $30 million — an unheard-of figure at the time. Consequently, his total NBA salary reached roughly $94 million throughout his career.

While that amount seems massive, it represents only a small portion of Michael Jordan Net Worth today. In fact, most of his wealth came after retirement.

Nike and the Air Jordan Empire

The real turning point in Michael Jordan Net Worth came from his partnership with Nike. In 1984, Nike signed Jordan to what became one of the most successful endorsement deals in history.

The Birth of Air Jordan

Nike launched the Air Jordan sneaker line in 1985. Initially, few expected it to become a cultural phenomenon. However, the brand exploded in popularity, blending basketball performance with street fashion.

Today, the Air Jordan line generates billions in annual revenue. Moreover, Jordan reportedly earns a percentage of sales, not just a flat endorsement fee. Therefore, his income continues to grow even decades after retirement.

Annual Nike Earnings

Estimates suggest Jordan earns over $150–200 million annually from Nike alone. As a result, this steady cash flow plays a major role in increasing Michael Jordan Net Worth every single year.

In addition, the Air Jordan brand now operates almost like a separate company under Nike. That long-term royalty structure ensures lifetime earnings.

Business Ventures and Team Ownership

While endorsements boosted his income, smart investments built his billionaire status.

Ownership of the Charlotte Hornets

Jordan became majority owner of the Charlotte Hornets in 2010. At the time, he purchased the team for around $275 million. However, franchise values skyrocketed over the next decade.

In 2023, Jordan sold his majority stake for approximately $3 billion valuation. Consequently, that deal significantly increased Michael Jordan Net Worth and confirmed his status as a billionaire entrepreneur.

Other Business Investments

Beyond basketball ownership, Jordan invested in:

Restaurants and hospitality brands
Automotive dealerships
Sports technology startups
Private equity partnerships

Moreover, he co-owns the NASCAR team 23XI Racing, further diversifying his sports portfolio.

Because of these moves, Jordan transitioned from athlete to global business mogul.

Endorsements and Brand Partnerships

Even after retirement, companies compete to work with him. Therefore, endorsement income remains a major component of Michael Jordan Net Worth.

Major Brand Deals

Over the years, Jordan partnered with:

Gatorade
Haness
Upper Deck
McDonald’s

These deals added millions annually to his income. Moreover, his global reputation makes him a timeless marketing icon.

Unlike many athletes, Jordan’s brand never faded. Instead, it strengthened over time. Therefore, endorsement revenue still contributes significantly to Michael Jordan Net Worth in 2026.

Investment Portfolio and Asset Breakdown

To understand Michael Jordan Net Worth fully, we must look at his asset structure.

Estimated Net Worth in 2026

As of 2026, financial analysts estimate Michael Jordan Net Worth at approximately $3.2–3.5 billion. However, exact figures fluctuate based on market conditions and business valuations.

His wealth sources include:

Nike royalties (largest share)
Sale of Charlotte Hornets stake
Endorsements
Equity investments
Real estate assets

Because of diversified income streams, his wealth continues to grow even without active sports involvement.

Real Estate Holdings

Jordan owns multiple luxury properties, including:

A large estate in Florida
Property in North Carolina
Exclusive golf club investments

Moreover, his Florida mansion features private amenities, advanced security, and premium design elements.

Lifestyle, Philanthropy, and Spending Habits

Despite his massive wealth, Jordan balances luxury with philanthropy.

Luxury Lifestyle

He owns:

Private jets
High-end cars
Custom golf courses
Luxury yachts

However, compared to his income, his spending remains controlled. Therefore, asset appreciation continues to outweigh expenses.

Philanthropy and Donations

Jordan has donated hundreds of millions to charitable causes. For example, he supports education, healthcare access, and social justice initiatives.

In addition, he pledged significant funds toward community clinics in underserved areas. Consequently, his influence extends far beyond sports and business.

How Michael Jordan Net Worth Compares to Other Athletes

Michael Jordan remains one of the richest athletes in history. Although modern players earn higher salaries, few match his business success.

For instance:

Many athletes rely mainly on salary.
However, Jordan built long-term equity.
Therefore, his wealth compounds over time.

Because of this strategy, Michael Jordan Net Worth surpasses most active NBA players in 2026.

Key Lessons from Michael Jordan’s Wealth Strategy

You can learn powerful financial lessons from his journey:

Build equity, not just income
Partner with strong global brands
Diversify investments
Think long-term
Protect your brand reputation

Moreover, Jordan shows that athletic success can translate into generational wealth when managed wisely.

FAQs About Michael Jordan Net Worth

1. What is Michael Jordan Net Worth in 2026?

Michael Jordan Net Worth in 2026 is estimated between $3.2 and $3.5 billion, primarily driven by Nike royalties and business investments.

2. How much does Michael Jordan earn annually from Nike?

He reportedly earns over $150–200 million per year from Nike’s Air Jordan brand.

3. Did selling the Hornets increase his net worth?

Yes. Selling his majority stake in the Charlotte Hornets significantly boosted his billionaire status.

4. Is Michael Jordan the richest NBA player ever?

Yes. As of 2026, he remains the richest former NBA player due to long-term endorsements and investments.

5. Does Michael Jordan still earn money after retirement?

Absolutely. Royalties, endorsements, and investments continue generating substantial annual income.

Conclusion: The Lasting Power Behind Michael Jordan Net Worth

Michael Jordan Net Worth in 2026 proves that true greatness extends beyond the basketball court. Although his NBA career ended years ago, his financial empire keeps expanding. Therefore, his success story remains one of the most powerful examples of athlete entrepreneurship.

From Nike royalties to franchise ownership and smart investments, every decision strengthened his long-term wealth strategy. Moreover, his disciplined brand management protected his legacy.

If you want to build lasting financial success, study the blueprint behind Michael Jordan Net Worth. Learn from his focus, partnerships, and investment mindset — and start building your own wealth strategy today.

ALSO READ THIS

Blog

Mr Beast Net Worth 2026: 9 Powerful Income Streams & Ultimate Business Breakdown

Published

4 weeks ago

February 22, 2026

affanahmed4077@gmail.com

Mr Beast Net Worth in 2026 revealed. Explore his YouTube earnings, Feastables, Beast Burger, investments, and full business breakdown.

Mr Beast Net Worth continues to dominate online searches in 2026—and for good reason. MrBeast, whose real name is Jimmy Donaldson, has transformed YouTube giveaways into a global business empire. As a result, his wealth has grown far beyond simple ad revenue.

Moreover, his ventures now include snacks, fast food, merchandise, investments, and large-scale philanthropy. Therefore, understanding Mr Beast Net Worth in 2026 requires a full breakdown of his income streams, assets, and long-term strategy.

Who Is MrBeast?

MrBeast started uploading videos in 2012. However, his channel exploded in popularity after viral challenge videos and massive cash giveaways.

Today, he runs multiple channels including:

MrBeast
MrBeast Gaming
Beast Reacts
MrBeast Philanthropy

In addition, he operates a full-scale production team that rivals television studios. Therefore, he is no longer just a YouTuber—he is a media entrepreneur.

Mr Beast Net Worth in 2026 (Estimated)

As of 2026, Mr Beast Net Worth is estimated to be between $750 million and $1 billion.

Although exact figures remain private, financial analysts base estimates on:

YouTube ad revenue
Brand sponsorships
Feastables revenue
Merchandise sales
Business equity

Moreover, his reinvestment model plays a major role. Instead of keeping profits, he pours millions back into bigger videos. Consequently, his channel growth fuels higher earnings each year.

YouTube Revenue Breakdown

YouTube remains the foundation of Mr Beast Net Worth.

1. Ad Revenue

With billions of annual views, his ad revenue alone generates tens of millions yearly. Moreover, high CPM rates in the United States increase earnings significantly.

Because his videos are long and highly engaging, advertisers pay premium rates. Therefore, each upload can generate millions.

2. Sponsorship Deals

In addition to ads, major brands sponsor his videos. Companies often pay:

$1–3 million per integrated sponsorship
Performance bonuses
Long-term partnerships

For example, fintech apps, gaming brands, and tech companies regularly appear in his content.

3. Multiple Channels Strategy

Unlike many creators, MrBeast runs several channels in different languages. As a result, he captures global markets. This strategy multiplies ad revenue and expands brand reach.

Feastables & Consumer Brands

One of the biggest drivers of Mr Beast Net Worth in 2026 is Feastables.

What Is Feastables?

Feastables is a snack company launched by MrBeast. It focuses on:

Chocolate bars
Better-for-you ingredients
Limited-edition drops

Moreover, the brand leverages his massive fanbase for instant product launches.

Revenue Impact

Industry analysts estimate Feastables generates hundreds of millions in annual revenue. Furthermore, retail expansion into major stores increases profit margins.

Therefore, Feastables may eventually surpass YouTube earnings in long-term value.

Beast Burger & Digital Restaurants

Another major venture was MrBeast Burger.

How It Worked

MrBeast Burger launched as a virtual restaurant brand. Instead of owning physical stores, it partnered with existing kitchens.

As a result, the brand scaled rapidly across hundreds of locations.

Financial Outcome

Although the project faced operational challenges, it generated significant revenue early on. Moreover, it expanded his brand presence beyond digital platforms.

Even after restructuring, the venture contributed to overall Mr Beast Net Worth growth.

Sponsorships & Brand Deals

Brand partnerships remain a key pillar of his wealth.

Major sponsors often include:

Tech companies
Mobile apps
Online finance platforms
Gaming brands

Because his audience trust is extremely high, sponsored segments feel natural. Therefore, conversion rates outperform traditional influencer marketing.

In addition, brands benefit from viral exposure. Consequently, they pay premium rates.

Investments & Assets

Beyond content and brands, MrBeast invests heavily.

1. Business Equity

He owns large stakes in:

Feastables
Media production companies
Digital infrastructure

Equity ownership significantly increases his long-term valuation.

2. Production Infrastructure

Instead of renting studios, he built large production facilities. Therefore, he reduces long-term costs and controls quality.

3. Real Estate & Equipment

High-end filming equipment, warehouses, and offices add asset value. Moreover, these assets strengthen operational efficiency.

Philanthropy & Reinvestment Strategy

Unlike many millionaires, MrBeast reinvests aggressively.

Through Beast Philanthropy, he funds:

Food banks
Clean water projects
Housing builds
Medical procedures

However, philanthropy also supports brand trust. As a result, fans stay loyal. Therefore, revenue continues to grow.

His model works like this:

Create viral video
Generate revenue
Reinvest into bigger challenge
Grow audience
Repeat

This cycle fuels exponential growth.

Future Growth Predictions for 2026–2028

Experts believe Mr Beast Net Worth could cross $1.5 billion within two years.

Reasons include:

Expansion into retail
International content scaling
Potential streaming platform deals
Equity investments

Moreover, if Feastables secures major funding or goes public, valuation could skyrocket.

Therefore, 2026 may only be the beginning.

FAQs About Mr Beast Net Worth

1. What is Mr Beast Net Worth in 2026?

Mr Beast Net Worth in 2026 is estimated between $750 million and $1 billion, based on business valuations and revenue streams.

2. How does MrBeast make most of his money?

Although YouTube launched his career, Feastables and brand sponsorships now drive major income growth.

3. Is MrBeast a billionaire in 2026?

He is close to billionaire status. However, private valuations make exact figures uncertain.

4. Does MrBeast keep all his profits?

No. He reinvests heavily into videos and business expansion. Therefore, cash flow differs from net worth.

5. What company makes him the most money?

Feastables likely contributes the largest long-term business value.

Conclusion

Mr Beast Net Worth in 2026 reflects far more than YouTube success. It represents a diversified empire built on content, commerce, and community trust.

Moreover, his reinvestment strategy continues to fuel rapid expansion. Therefore, his wealth will likely grow even faster in the coming years.

If you found this breakdown helpful, share it with fellow creators and entrepreneurs. Stay tuned for more in-depth financial insights into the world’s biggest digital brands.

ALSO READ THIS